A good idea is highly valued, but the problem is that it is difficult to get it. There is a creative method for generating ideas that allows you to put their generation on stream. You can use it to get high-quality ideas. High-quality ideas give better results, low-quality ideas give low results, and sometimes do not give them at all.
This makes it necessary to approach the generation of ideas very responsibly, because only this approach will give real results. This approach can only be implemented if an effective method of generating ideas is used. In eMarketing to generate ideas in different methods and one of them neotechnology.
The algorithm of this technology is as follows:
- setting goals
- situation analysis
- generation of ideas
- choosing an idea
- idea design
An effective method for generating ideas
Efficiency is related to the fact that generation is divided into stages. The first stage is setting goals. This is a very important stage. If it is done correctly, the job will be half done. At this stage, we need to clearly define what idea we want to get, what we need it for, and what result we want to get as a result of its dissemination.
Collecting information about the environment is a situational analysis
Target results should be specified as accurately as possible. This can be: the number of people involved in the idea, the state they will be in after being involved in the idea, as well as marketing goals such as sales, revenue, and profit. When the goals are set, we need to gather as much information as possible about the environment in which we are going to spread the idea.
Collecting information about the environment is a situational analysis. It is necessary to find out how many potential consumers there are in it, what their values are, what needs have already been formed. You also need to collect information about the characteristics of potential consumers. This can include information about age, gender, marital status, social status, and other useful information.
How to get a quality idea
Ideas compete with each other, so it is important to know which ideas have already been launched into the information space where we will launch our ideas. This will allow, firstly, to avoid duplication of ideas, because it will not bring results, and secondly, it will allow you to use other ideas to promote our own. Using other people’s ideas will allow us to implement our ideas faster and more reliably, as well as save on their implementation.
The most interesting and exciting stage is the idea generation stage. At this stage, you can give free rein to your imagination, generate and record any ideas that come to mind. At this stage, you need to generate a sufficient number of ideas, and they can be the most ridiculous. Do not be afraid of the absurdity of ideas, because a lot of things once seemed unthinkable.
For example, the earth was once thought to be flat and rested on turtles, whales, and so on, but today we know for sure that It is round. Initially, there was only an assumption, the idea that the Earth is round, but then this assumption received scientific confirmation and became the norm. In the same way, any of Your ridiculous ideas today can become the norm after a while and make you if not a billionaire, then a millionaire for sure.
Qualitative method of generating ideas
The result of generating ideas is a list of them. The list of ideas can be different, it can contain 5 ideas, it can contain 10 ideas, and it can contain 100 or even 1000 ideas. It all depends on how much strength you have.However, there is no point in grasping at the implementation of 100 ideas at once, because it is known that when you chase two hares, you will not catch one.
It is necessary to make a clear and informed choice of what idea is best to implement at this time. This is worth doing because some ideas are easier to promote, while others are more difficult. The information obtained as a result of the first two stages will help us make a choice. They were not held in vain, you did not waste your time on them.
Based on this information, we will be able to choose an idea that corresponds to our goals and interests, and thanks to the information received at the second stage, we will choose the best idea. The choice of the final idea should be approached very carefully and responsibly, because if something does not work out, then the desire to engage in ideas may disappear.